La Terra Fina

About La Terra Fina:
Since 1983, La Terra Fina welcomed people in with real, craveable, abundant foods. Premium quality dips, spreads, and quiches that you would be proud to serve your friends and loved ones.

The La Terra Fina difference:
La Terra Fina is the food you’d be proud to call homemade: we’re real, premium, craveable, and abundant.

The assignment:
Help La Terra Fina realize their fresh, wholehearted, and inviting expression through a brand refresh.

The concept:
Spend more time in the moment and less time in the kitchen.

Delivery:
We created a strategy, refreshed identity, voice, and packaging expression that truly represents their promise of a generous helping. In each offering, you can feel the spontaneous, artful, and lively personality, like a passionate conversation across a charcuterie board and dinner table with friends an family.

This was a small-budget project for a not-so-brand-savvy client that yielded a fresh, scaleable system. We delivered an expression that was true to La Terra Fina’s people and product experience, as well as the educational tools necessary to help their brand and bottom line grow.

Design direction in partnership with the team at Hornall Anderson.

Packaging extension by The Creative Pack.