That Brown Girl Cooks

Meet Chef Kristi Brown
She has been cooking up her own kind of Soul Food in Seattle since she was a young girl. Her food brand, That Brown Girl Cooks!, brings magic to tables in the Pacific Northwest. Besides running multiple restaurants, offering catering and hosting special events, Chef Kristi sells her healthy and tasty black eyed pea hummus in local upscale grocerers.

The assignment
We worked with Chef Kristi to express her vibrant spice for life. We created a refreshed identity and brand look and feel, as well packaging design. TBGC is not simply about making food. It's an invitation to share Chef Kristi's colorful memories and favorite adventures, served fresh.

Concept, identity and packaging design created with my partner Larry White.