Landspath

Pet parents and veterinarians are coming together to change pet nutrition for good. With Landspath, pets receive the best individualized nutrition for lifelong health. It takes a village to make this real, and there’s comfort in numbers.

Trupanion, America’s larges pet insurance brand, uncovered an upward trend of cancer and obesity linked to traditional pet food. So they created Landspath, a direct-to-consumer brand designed with two audiences in mind: veterinarians and pet owners. With the power of Trupanion’s years of data, veterinarians’ personalized care, and pet owners’ commitment to providing quality nutrintion, Landspath is pre-portioned, prescribed nutrition specific to each and every pet.

The warm, illustrative look and feel is thoughtful but smart—a breath of fresh air to vets, and offers optimism, confidence, and support to pet owners.

It’s a noble endeavor, rooted in partnership and driven by our love for pets. We owe it to them. Our pets deserve to thrive.

As a pet owner and lover, I put my heart into this brand. It feels fulfilling to be a part of this new nutritional movement for our furry family members.

Design, art direction and design direction in partnership with the team at Hornall Anderson and Misha Zadeh Graham illustration.