Since 1983, La Terra Fina welcomed people in with real, craveable, abundant foods. Premium quality dips, spreads, and quiches that you would be proud to serve your friends and loved ones.

We helped La Terra Fina realize their fresh, wholehearted, and inviting expression through a brand refresh. Strategy, identity, voice, and packaging expression now truly represent their promise of a generous helping—allowing their fans to spend more time in the moment and less time in the kitchen.

This was a small-budget project for a not-so-brand-savvy client that yielded a fresh, scaleable system. We delivered an expression that was true to La Terra Fina’s people and product experience, as well as the educational tools necessary to help their brand and bottom line grow.

Design direction in partnership with the team at Hornall Anderson.

Packaging extension by The Creative Pack.