Nike x UT

The year: 2020. The situation: the pandemic.
Nike came to us to create a custom package and virtual experience for a  University of Texas Students Orientation Advisors training event for Nike.

The experience
First, the students were sent a seeding package as an impressive invitation to 
join their peers in the training. The package came with Nike and UT-branded gear and informational postcards about the partnership. The three-tiered, foil-stamped box and belly band were designed with an iconic and premium feel.

The visual theme extended onto the Zoom backgrounds for the virtual training, at which the students wore their branded gear.

The overall package was a success, creating excitement and a team mentality in an in-home virtual environment.

Concept and packaging design with my partner Larry White at Duo Design Partners with the partnership of Tara Wilson Agency.