Windows 11 Pro:
The Powers of Me
Constant challenges. Demanding clients. Needing to be in three places at once. To stay on top and thrive, you need to multiply yourself. And now, you actually have the power to do just that.
With Copilot, it’s like having different versions of yourself, ready to tackle any challenge, anytime. Powerful Al activates and enhances your different sides, so you can be the absolute best version of yourself for any need.
Copilot activates your other personas that were previously hidden inside: your ingenious side / instinctive side / brave side / problem-solving side. Instantly, you have the power to multiply and maximize yourself to help drive your business forward.
Campaign concept, design and design direction, in partnership with the team at Transmission Agency.
In the campaign’s digital pieces, we featured four quadrants that resemble the Microsoft logo and featured four versions of employees to become their best selves. In video, we took the idea to another level by visually transforming each employee into unique fully formed personas.
Say hello to Walt. Thanks to Copilot, he is flexible, fearless, and accelerated.
And this is Ali (pronounced like Mohamed Ali, which I love). She is channeling her zen, supercharged and warrior ME.
Our 2 videos and stills were produced in Seattle, Microsoft’s hometown.
Digital advertising
Times Square
Microsoft featured The Powers of Me on their video cube in Times Square for 6 months. A first for me!
Multiple forms of content
We also created an e-book (below), customer case studies, business strategies documents, a research report, nested emails, and a landing page for all the content.
Campaign guide
The guide included every element and every piece that we created for The Powers of Me, including localization guidance for a global audience.
