Windows 11 Pro:
The Powers of Me
The assignment:
Create a digital marketing campaign for Windows 11 Pro that features the AI power of Copilot.
The Windows 11 Pro difference:
With Copilot, it’s like having different versions of yourself, ready to tackle any challenge, anytime. Powerful Al activates and enhances the best version of yourself for any business need.
Campaign concept:
Copilot activates your other personas that were previously hidden inside: your ingenious side / instinctive side / brave side / problem-solving side. Instantly, you have the power to multiply and maximize yourself to help drive your business forward.
Delivery:
We developed 4,000 tailored assets as a baseline, with 300 unique to each of our six core markets. This included premium content like e-books, micro-strategies, and nested emails alongside digital materials like videos, carousels, and animated banners. Each led to a robust campaign hub, guiding users seamlessly through the funnel to the decision stage.
Campaign concept, design and design direction, in partnership with the team at Transmission Agency.
In the campaign’s digital pieces, we featured four quadrants that resemble the Microsoft logo and featured four versions of employees to become their best selves. In video, we took the idea to another level by visually transforming each employee into unique fully formed personas.
Say hello to Walt. Thanks to Copilot, he is flexible, fearless, and accelerated.
And this is Ali (pronounced like Mohamed Ali, which I love). She is channeling her zen, supercharged and warrior ME.
Our 2 videos and stills were produced in Seattle, Microsoft’s hometown.
Digital advertising
Times Square
Microsoft featured The Powers of Me on their video cube in Times Square for 6 months. A first for me!
Campaign guide
The guide included every element and every piece that we created for The Powers of Me, including localization guidance for a global audience.
