Landspath

The assignment:
Create a brand identity, expression and packaging for Trupanion’s innovative direct-to-consumer nutrition system designed with two audiences in mind: veterinarians and pet owners.

The Landspath difference:
Each pet is prescribed a special diet through their vet, ensuring optimal health for that individual. This not only ensures happier, healthier lives for pets, but a stronger partnership between vets and pet owners.

The brand concept:
There’s comfort in numbers. Pet parents and vets, who do all they can to help pets thrive, can now take comfort in data. The more you learn, the better you feel.

Part love and part science, the warm brand identity and illustrative look and feel is thoughtful but smart—thoughtful a breath of fresh air to vets, and offers optimism, confidence, and support to pet owners.

Delivery:
We delivered a logo, an illustration library, infographics design, collateral design and packaging concepts.

As a pet owner and lover, I put my heart into this brand. It feels fulfilling to be a part of this new nutritional movement for our furry family members.

Design, art direction and design direction in partnership with the team at Hornall Anderson and Misha Zadeh Graham illustration.