iWi nutrition

About iWi:
iWi (pronounced EE-wee) is sustainable nutrition made from algae. As Earth’s original superfood, algae is naturally nutrient-rich. It gives us clean protein and and omega-3s that our bodies absorb more easily than traditional forms of omega-3s.

iWi’s brand purpose:
Together we create sustainable food solutions for everyone on our planet.

The iWi difference:
Harvested on sustainable farms and grown using only sunlight and brackish water, iWi’s proprietary strain of algae is grown in barren desert communities, providing jobs and invigorating communities in Texas and New Mexico. And unlike fish or krill oil, iWi’s algae is grown and harvested without negative environmental impact on our fragile oceans and sealife.

Brand Identity and packaging concept:
Healthy starts small. Simply. At the source. With smarter building blocks drawn from the foundation of nature’s food chain, we feed our bodies, our lives, our communities and the world we share. This ecosystem of plants, people and planet is the fluid reflection of all we bring together and build on, day in and day out. For the good of all.

Design and design direction, in partnership with the team at Hornall Anderson.