Evolution Fresh

Evolution Fresh was the first brand that I worked on that I lived, wholeheartedly.

The assignment:
We partnered with Starbucks to reveal Evolution Fresh as a brand inspired by nature. Fresh-picked, full of goodness, bursting with flavor.

Delivery:
We created new brand identity, CPG packaging, and in-store design—everything from aprons for the juicers to the packaging in the to-go cold case.

Brand identity and packaging concept:
Inspired by nature. Full of goodness. Evolution Fresh is pure, natural juice, just the way nature intended.

The spark:
We went to Pike Place Market and met the producers and were inspired by the vibrancy of the people and the produce. Juicing became part of our lives. Brimming with inspiration, we got to work designing the evolved identity, packaging for CPG, the retail café environment, food packaging, collateral, signage, and more. The voice, typography, watercolor art. The creative expression came quickly, naturally.

The intuitive, open, no-ego way of working with a tight team has stuck with me, shaping the creative I am today.

Design in partnership with the team at Hornall Anderson.